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Benefits of Advertising at e-borneo.com |
Below are some of the salient benefits of advertising at e-borneo.com:
The e-borneo
network, being one of the very first portals in the region and with an on-going intense
brand awareness promotional effort in both the traditional and Internet media, can easily
drive visitors to your web site. Web sites can profit from our exponentially
increasing visitors traffic given our already half-branded domain name (i.e., Borneo).
The e-borneo network is one of the few avenues
for businesses in this region to move into online advertising, taste the new water, and
utilise the Internet as an effective marketing media.
The e-borneo
network has one of the lowest and most competitive
advertising campaign rate on offer compared to other sites (click here for more information).
Our
advertising opportunities are revolutionary in the sense that it does not
adopt the standard banner ad size specification. The standard Internet Advertising Bureau
(IAB) standards are 486 pixels (width) x 60 pixels (height), 120 x 60, or 88 x 31. Reports
have shown that the current most effective advertising banner ad size is approximately 200
pixels (w) x 60 pixels (h), which is precisely the ad size adopted by the e-borneo
network.
Placement
- Your banner will be placed strategically on the top of most of our pages (e.g., see
right hand top corner of this page) as well as on the upper side on the other pages (e.g.,
see left hand side top corner of this page). Study has shown that banners placed on top
most quarter of a page generally yielded a better click-through ratio rates.
Real
Time Tracking - Depending on which pages you wish to place your ad, real time
tracking will be included. At any time, you can check your up-to-the-minute banner
campaign performance by logging into your unique account at Advertisers Login. You can view various
statistics including no. of pageviews, no. of clicks, and even who (as in IP) clicked on
your banner.
Internet
advertising is the most cost-effective media compared to traditional
media such as newspapers or televisions. A one-day advertisement at a local newspaper can
cost you up to RM300 and its daily circulation may not reach the number of eyeballs that
an Internet web site can reach per day. For that amount of money, you can advertise
at e-borneo network for almost a year, and
with a potential to reach audiences from all four corners of the world.
Advertisers
are able to target selected audiences who will be most likely to purchase
your product, respond to your advertisement, or use your services since your ads will be
displayed at a localised portal and at pages related to your product or service. It
is not much point to target the millions of Internet audiences as against your niche
audiences (i.e., if your potential customers are mainly from the local market, it is more
effective to advertise in a local portal than say, a world leading portal like Yahoo or
Excite for example).
As a local
portal, we will be able to serve you better as your 'cyber guide' to the Internet
advertising world. We would like to believe that we could understand better the
local conditions, needs, markets, niches, outlook, and trends than say an international or
foreign portal web site.
What are the Costs and Specification?
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